Pay-Per-Click (PPC)
I have created, tracked and optimized Google Ad campaigns generating over 10,000 impressions with an average click-through rate of 7.9%. I have experience performing relevant keyword research, creating ad copy and site extensions.
I have created and optimized email campaigns using mail chimp and constant contact for an audience of over 8,000 subscribers. Using A/B and drip campaigns I have been able to increase open rates from 28% to 46% and increase click-through rates to 6.1%. I have also published weekly newsletters and special event campaign’s.
Website
I have experience creating websites, landing pages and optimized SEO using Squarespace and Wordpress.
